Make.
Pool Building. Profitable.

We help pool builders across the U.S. streamline operations, attract quality clients, and maximize profitability. With our proven systems, you can scale your business faster, reduce headaches, and stay ahead of the competition.

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Scale Smarter with Our Services

We’ve helped pool builders generate over $125M in new sales—and we know what it takes to boost profits, cut stress, and grow a business that runs smoothly.

Guaranteed Appointment Program

Stop wasting money on dead-end leads. We deliver qualified, ready-to-talk appointments straight to your calendar—so your team spends less time chasing and more time closing. Features tailored 1:1 coaching, group coaching, and more.

Jumpstart: Builder Profit Program

Low cost and month-to-month, the JumpStart program is our lean mean, profitability machine. Get leads sent directly to you, with custom built automations to streamline. Features group coaching in sales, operations, and more.

Coaching

Take your pool business to the next level with expert guidance. With $125M+ in pool sales experience, we’ll show you proven strategies to win bigger projects, grow profits, and outpace the competition.

Meet the Team Driving Pool Builder Success

Our team combines decades of pool building, sales, and technical expertise to help builders scale smarter, close bigger deals, and achieve lasting profitability.

Matt Hart – Director of Sales, and Sales Coaching

Matt used to manage a team of 16 pool designers, at a company that sold 25M+ a year in new contracts. He understands what it takes to make a successful sales team, and has helped many companies build stronger sales teams.

Shan Johnson – President, and Pool Builder Mentor

A third-generation pool builder, Shan brings unmatched industry knowledge and hands-on expertise. In 10 years, he built a pool company from less than 1M a year to 25M+. His insights help builders streamline operations and deliver exceptional client experiences.

Austin Shover – Director of Operations


With an engineering background, Austin specializes in building systems that keep pool businesses running efficiently. He ensures every strategy we implement is practical, scalable, and profitable. Austin helped run operations with Shan at his pool company.

The Results Pool Builders Count On

2M+

Ad Spend Experience

x9

Top 50 Pool Builders

125M+

in Client Growth

x8

Industry Retention

Customer Reviews

Justin Friesen

“When I was finally ready to get leads going for my company, I told Shan, and I think he got me 12 leads in my first day! Way more than I expected.“

Dietrich Ensz

“I was struggling to get deals closed and I wasn’t sure what I was doing wrong. Had a one on one call with Matt, we worked on one of my designs, and the contract signed 36 hours later. “

Trusted by Builders Across the U.S.

Trusted by Builders Across the U.S.

Tired of stagnant growth? Join the pool builders who chose Results Branding to unlock smarter systems, bigger profits, and consistent success.